Company Profile

For more than 25 years Upstart Office has successfully partnered with clients to create work spaces that are not only functional, but comfortable, stylish and most importantly, personal. After all, your office is your home away from home.

Founded by Sonet Pope in 1994, her philosophy, business ethos and way of working has always been relationship-led. In a pursuit to provide her clients with the furniture solutions they sought, Sonet demonstrated that a trusted relationship is where it all starts. Over the years Sonet and her team successfully transformed office spaces by putting you – the client – at the centre of everything Upstart Office does.

Sonet continues to drive the strategic direction of this family-run business made up of a passionate and experienced team that prides itself on providing excellent service delivery and a full turn key office furniture solution.




“Upstart Ventures was recently employed by us to be part of the design team that designed and refurbished our meeting, chill and reception areas at our new office building in Woodstock. This project ran over a few months and they produced and designed some great personalized pieces of furniture, light fittings and wall murals. The Upstart team have a “can do” attitude which helps when working on large projects.”

– Nathan Sylvester


“We at NHA have worked with Upstart Ventures for approximately 13 years and in all that time we have never received anything but great service, good understanding of our requirements and timeously deliveries. In 2002 when we relocated from our offices in Newlands to Claremont we used another relocation company to move and install our new offices. This unfortunately did not go according to plan, so much so, that on the Sunday morning we called Upstart Installation Team. They arrived promptly and spent the day re-installing all our desks so that when our staff walked in on the Monday morning everything was in place and they could start their day. That is where our journey began in our new offices and 10 years later we are still buy office furniture from Upstart Ventures. The Upstart installation team visits our office every Wednesday to do repairs and small internal moves. I would highly recommend Upstart Ventures.”

– Arlette Brews


“Upstart Ventures is a provider of office furniture to Paarl Media. Their service was efficient and professional with high quality products. We will most certainly use them again in the future.”

– Val Muller


“Upstart Ventures has supplied our office and call center furniture from the start of our business. Their creative team provided us with a complete furniture solution, from office layout, furniture design to final installation. They were always on time, delivering exceptional quality furniture at competitive prices. The Upstart Ventures team is very easy to work with and they make a concerted effort to understand your business needs.”

– Suzaan Loots


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